It all started when Naoki successfully learnt how to build his own mechanical watches using parts sourced from all over the world. While continuing to pursue his interest as a hobby, he realised that it was possible to design and build timepieces that are comparable in quality to luxury brands but at a fraction of the cost. An engineer by training, he was well-versed in sourcing, management of complex projects and lifecycle management. Together with Christine, who’s experienced in corporate finance and administration and Mickey, an ex Navy operations specialist with maritime expertise, Gruppo Gamma was formed.
Within months of the company’s formation, a small group of watch owners created an online community now known as Club Gamma. In the ensuing years we forged a unique relationship with this 1,000-strong community comprising customers from around the world and all walks of life. Customers became friends, some even emerged as dealers, and there’s constant interaction on all stages of the product lifecycle including design, production and aftersales. Naturally, the community has also become the defacto platform for trading of used timepieces. Most importantly, having been through ups and downs in the last several years Club Gamma has become the close-knit community that it is today.
Globalisation and the Internet has resulted in the rise of many new, small brands that promise watches at affordable prices. Some of them evolve into something bigger, while others disappear over time. On the other hand, with some discretionary funds watches from older, more established brands can be had. Somewhere in between and working hard to make a mark, there’s Gruppo Gamma.
We don’t sell the most affordable timepieces out there. While much of production and assembly is outsourced to China, like many other brands that you may or may not know, core activities like product planning, design, testing and aftersales support are performed in Singapore. Moreover, we produce only about 1,000 to 2,000 pieces a year so we’re nowhere near to reaping the economies of scale that big companies do.